Your privacy matters to us. This policy explains exactly what personal information 1st collects from Pakistan players, how it is used, how it is protected and what rights you have over your own data. We keep it straightforward — no unnecessary legal jargon.
Six things worth knowing about how 1st handles your data
1st does not sell, rent or trade your personal information to third parties for their own marketing purposes. The data you share when registering is used to operate your account and nothing else beyond what is described in this policy.
Deposit and withdrawal transactions via JazzCash, Easypaisa, Raast and bank transfer are processed through encrypted, secure payment gateways. Full payment account details are never stored on 1st servers — only the information needed to match a transaction to your account.
We collect only what is genuinely needed to run a gaming account — your name, phone number, date of birth and payment details. We do not collect national ID numbers unless specifically required for a verification step, and that data is handled with additional care.
We use cookies and session data to make the platform work properly and to improve your experience. We do not use intrusive third-party advertising trackers that follow you around other websites. Analytics data is used in aggregate and not linked back to individual player profiles for advertising.
Registered players can request a copy of their personal data, ask for corrections or request account deletion by contacting the support team. These rights are available regardless of whether you are an active player or have stopped using the platform.
1st uses industry-standard encryption for data in transit and at rest. Access to account data is restricted to staff who need it to perform their role. Security practices are reviewed regularly and updated as threats evolve — protecting your PKR balance and account information at all times.
1st operates the online gaming platform available at 1st.lc, including the mobile application available for Android download. The platform provides sports betting — with particular focus on cricket, PSL, T20 matches and international cricket — as well as live casino, online casino, bingo and related gaming products for adult players in Pakistan.
When this policy refers to "1st," "we," "us" or "the platform," it means the operator of 1st.lc. When it refers to "you" or "the player," it means any individual who has registered an account or is browsing the website.
This policy applies to all personal data collected through the website at 1st.lc, through the 1st Android application and through any customer support interactions you have with our team.
We collect personal data in two main ways: information you provide directly to us and information collected automatically when you use the platform.
The personal information we collect is used for the following purposes:
| Purpose | Data Used |
|---|---|
| Creating and managing your account | Name, phone number, date of birth, username |
| Processing PKR deposits and withdrawals | Payment method details, transaction amounts |
| Verifying your identity and age | Date of birth, identity documents (where requested) |
| Detecting fraud and protecting your account | IP address, device data, betting and payment patterns |
| Providing customer support | Account data, support chat history |
| Sending service notifications | Phone number, account activity data |
| Improving platform performance | Aggregated usage and technical data |
| Responsible gaming monitoring | Deposit history, session data, player-set limits |
We do not use your personal data to serve third-party advertising. Service notifications — such as withdrawal confirmations or account security alerts — are sent strictly when relevant to your account activity and are not promotional in nature unless you have opted in to receive promotional communications.
We process your personal data on the following grounds:
1st does not sell or rent your personal data. We may share it with the following categories of third parties only to the extent necessary:
All third-party partners we work with are required to handle your data securely and to use it only for the specific purpose for which it was shared.
The security of your PKR transactions is a top priority at 1st. All payment data is handled as follows:
1st uses cookies and similar technologies to make the platform function correctly and to gather anonymised insights about how players use the site. The types of cookies we use are:
We do not use third-party advertising cookies or allow ad networks to place tracking pixels on 1st.lc. You can manage cookie preferences through your browser settings at any time. Disabling essential cookies will affect your ability to log in and use the platform.
We retain personal data for as long as your account is active and for a reasonable period thereafter. Specific retention periods are as follows:
When data is no longer needed, it is securely deleted or anonymised. If you request account deletion, we will remove all personally identifiable information within a reasonable timeframe, subject to any data we are legally required to retain.
As a 1st player you have the following rights over your personal data. To exercise any of these rights, contact our support team via live chat or at the email address listed in Section 13.
You can request a copy of the personal data we hold about you at any time. We will provide this in a clear, readable format within a reasonable timeframe.
If any of your personal data is inaccurate or out of date, you can ask us to correct it. Updates to phone numbers or other account details can also be made through account settings.
You can request that we delete your personal data. We will comply where there is no overriding legal reason to retain it. Note that deletion of account data will result in the closure of your 1st account.
In certain circumstances you can ask us to limit how we use your data while a query or dispute is being resolved, without requesting full deletion.
You can request your personal data in a structured, machine-readable format so that you can transfer it to another service if you choose.
You can object to processing carried out on the basis of our legitimate interests. We will stop or restrict that processing unless we have a compelling reason to continue.
The 1st platform is strictly intended for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. Age verification is a required step during the registration process and before processing any first withdrawal.
If you believe that a minor has registered an account on the platform, please contact our support team immediately. We will investigate and close the account, returning any deposited funds via the original payment method where possible.
Parents and guardians concerned about minors accessing gaming content should consider installing parental control software on shared devices. Visit our Responsible Gaming page for additional guidance on protecting younger family members from online gaming content.
Some of the third-party service providers we use — such as game content suppliers, analytics tools and customer support platforms — may process data in locations outside Pakistan. Where this is the case, we ensure that appropriate safeguards are in place to protect your data to a standard consistent with this policy.
Payment data relating to JazzCash, Easypaisa and Raast transactions is processed through Pakistan-based or regionally appropriate payment infrastructure. We do not route PKR payment data unnecessarily through international systems.
We may update this Privacy Policy from time to time to reflect changes in how we operate or improvements to our data practices. When material changes are made, we will notify registered players through an in-platform notification or via the phone number on their account.
The date shown at the top of this page always reflects when the policy was last updated. We encourage you to review this page periodically. Continued use of the 1st platform after an updated policy has been published means you accept the revised terms.
If you have any questions, concerns or requests relating to this Privacy Policy or how your personal data is handled, please get in touch with the 1st support team:
We aim to respond to all data-related requests within a reasonable timeframe and will keep you updated on the progress of your request. For concerns about responsible gaming or self-exclusion, please visit our Responsible Gaming page directly.
Register a free account in under two minutes. Deposit in PKR via JazzCash or Easypaisa and enjoy cricket betting, PSL markets and live casino tables built for Pakistan players.
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